Gorillas.
Faster
than
you.
Food delivered in 10 minutes. Such a simple service needs a simple campaign design: black, white, logo, font.
Building on the smallest possible colour palette, black and white, the brand's official corporate design was simply and iconically developed into a stand-alone design system that resonates with the target audience.
The result: distinctive black and white branding across all channels. And a logo application that celebrates the feedback "Make the logo bigger!" instead of regretting it.
![](https://freight.cargo.site/t/original/i/9939133224ad27ef37837724e775a058cd0c39be206015611dce2e5217725db2/PlakaDiva_Gorillas_Nutshell.jpg)
![](https://freight.cargo.site/t/original/i/7020af70e15ca5bed1d69b51213cfa49a504cad53c0d5ce44da6c8138ab90fd1/Brand_Campaign_Digital_Praesentationsbild.jpg)
![](https://freight.cargo.site/t/original/i/faeb75e579e0c16eaf8882feaac99b1d1a7d7622f978363229fa1c94e10edc8b/Gorillas_Brand_Identity_Board_01.jpg)
![](https://freight.cargo.site/t/original/i/87aa166f1bd4192aa72480335fa559d0aeac3f279cc2a484e913ed8b15d3ebbd/Gorillas_Brand_Identity_Board_02.jpg)
![](https://freight.cargo.site/t/original/i/c31b2c69cee2f1af4ba545141e0b462589f34f45e685206db7b979dd6539e7cd/Gorillas_Brand_Identity_Board_03.jpg)
![](https://freight.cargo.site/t/original/i/5a96f2275aa96d198fef5cb6e746aefdd26249462e0d56fdb5c2a29cb8dbc8b9/images-41.jpeg)
![](https://freight.cargo.site/t/original/i/23012861adb71232b1d48edf893202434a3a807237f11bff52f0452314bc72b2/IMG_2433.jpg)
![](https://freight.cargo.site/t/original/i/7a00cf218e42a298d85a0ad3dbb0ca9ea190aefb9ff08f856a9416f04266bf65/peach_02.jpg)
![](https://freight.cargo.site/t/original/i/319745f64ee443bd06f25708319cefc3af238281eb29c187974897424fc41ba2/Geheimttipp.jpg)
![](https://freight.cargo.site/t/original/i/c9e7bc0e2fe4490b9241c291498add9d0f88e2401d444991ddf6cf57b0e6eee4/gorillas_neukoelln_klein_mittel.jpeg)
![](https://freight.cargo.site/t/original/i/d02d7763a2149f7173f3dad8604418a16093f4f196cccb771198f4cd1635aa75/Gorillas-Plakatkampagne-2021_In-a-Nutshell-340973-detailp.jpeg)
![](https://freight.cargo.site/t/original/i/cc55dc67ba7c56157bfe2be969dabc0e0e033dc7c9fd9753250d56795755da5d/Gorillas-Plakatkampagne-2021_In-a-Nutshell-340971-detailp-2.jpeg)
![](https://freight.cargo.site/t/original/i/9400a7726caac2d27fa5e65f99cab7c06f9fc51fb28edd616642d82d1acf7b36/imago0121040456s.jpeg)