Gorillas.
Faster
than
you.
Food delivered in 10 minutes. Such a simple service needs a simple campaign design: black, white, logo, font.
Building on the smallest possible colour palette, black and white, the brand's official corporate design was simply and iconically developed into a stand-alone design system that resonates with the target audience.
The result: distinctive black and white branding across all channels. And a logo application that celebrates the feedback "Make the logo bigger!" instead of regretting it.
Hashtags against Hate
27 January is not only the day of remembrance of the victims of National Socialism,
but also the starting signal for the new online campaign "Hashtags against hate".
The association "Laut gegen Nazis" (Loud Against Nazis) is sending a digital signal against
the continuing rise of right-wing extremism. The goal: flooding Nazi content,
inflammatory channels and propaganda hashtags on Instagram - with attitude,
humour and colourful memes.
